Digital Marketing Manager

Are you passionate about digital marketing, have a strategic mindset and like to execute tasks with quality and speed? In the position as Digital Marketing Manager for Libresse & TENA at Essity you will get the opportunity to lead the digital work of strong leading brands within Region North.

Essity is a global leader in personal care. You will be part of a strong and highly motivated marketing team at Essity Consumer Goods Region North, where you will lead the digital marketing activities for Intimate Hygiene with the brands Libresse and TENA. The Consumer Goods business area also includes Baby Care and Tissue with the brands Libero and Lotus.

Libresse and TENA are leading brands in the Nordics and Baltics thanks to their high-quality products, constant innovations, and cutting-edge digital marketing activities. We are looking for a dynamic person who wants to continue driving this successful digital journey with us.

About the Role
As Digital Marketing Manager for Intimate Hygiene categories you have the overall digital responsibility for Libresse and TENA in the Nordic and Baltic countries, with the objective of growing market shares and sales to further strengthen the brands. You have a solid overall understanding of the digital landscape to be able to make strategic recommendations for marketing, work with specialized agencies and educate your marketing colleagues. Furthermore, you manage the internal digital interface with stakeholders within Nordics as well as the European and Global teams. This role is based in Gothenburg and reports to the Marketing Manager for Intimate Hygiene Region North. The position includes traveling within Europe a few times per year.

What You Will Do:
Lead, coach and develop the Nordic digital team of two direct reports and a few consultants
Initiate, propose, and drive implementation of digital marketing plans to support sales
Responsibility for planning and budgetary control of all digital development
Set correct and clear KPIs for digital activities. Monitor effects of digital activities, follow-up, evaluate and take corrective actions if needed
Overall responsible for digital campaigns, SoMe & influencer marketing as well as search (SEO & SEM)
Lead digital initiatives to improve loyalty and engagement for Libresse via own channels (website, eCRM, Meta and TikTok)
Monitor digital development and trends to make sure our business utilizes new opportunities in the best way
Generic knowledge and solid understanding of today’s measures and tools is mandatory to be able to make strategic choices that support the marketing approach best, e.g. platforms and systems
Collaborate with internal and external stakeholders in region North, Europe and Globally
Who You Are
You have a deep interest in digital marketing, people, and business. You set clearly defined and ambitious targets, convert plans into actions and prioritize based on value creation. You are self-driven and will initiate and have an analytical and result-oriented mindset. It comes naturally for you to look for new growth opportunities. You are curious by nature and drive the team forward in a structured way by creating a climate where people are motivated to do their best. You are relationship-oriented and effectively interact with people at all levels of the organization and you encourage collaboration and communication when working in teams.
University Degree or equivalent within Digital Marketing, Marketing or Business Administration
At least 5 years of experience within Digital Marketing
Leadership experience
Fluent in English and preferably in Swedish, Norwegian or Danish
Experience from FMCG is a plus
Experience from Google Analytics and Meta Business Mgr is a plus

Application
Interested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role.

What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture. By breaking stigmas and taboos, you have the chance to work with a powerful purpose in a collaborative and caring work environment.

Other benefits
Compensation
Holiday allowance | Bonus | Pension ITP | Extra parental leave payment | Possibility to exchange salary for pension | Optional additional insurances.
Sustainable work life
Hybrid working model | Flexible time rules | Walk-and-Talk Meetings | Reduction in working hours | Inhouse store with Essity products and snacks | Canteen | Coffee area | Fruit baskets | Period / incontinence products while at the office | Central location near shopping center and public transport | Payroll deduction season ticket for public transport | Beneficial car parking / Charging of electric car | Bike storage & changing rooms | Borrow electric bikes | Employee discounts in Mölndal center | Occupational health.
Enjoy a fuller life
Social activities | Choir | Sports club | Dental club | Art club| Health activities | Health & fitness contribution.

Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.